Building things that matter. Making music that stays.

Founder, composer, and growth strategist. Twelve albums. Eight ventures. One continuous thread: building with intention. Based between the UK and Turkey.

Career

A decade of scaling digital products from first user to millions. Growth strategy, performance marketing, and product-led thinking applied across startups and established brands in the UK, Turkey, and beyond.

Core Expertise

Growth StrategyProduct-Led GrowthCRO & A/B TestingMarketing AutomationData Analysis & AttributionTeam LeadershipBudget ManagementCustomer RetentionMulti-Channel MarketingDemand GenerationSEO & Content Strategy

Tools & Platforms

GA4
Adobe Analytics
Hotjar
HubSpot
Klaviyo
Google Ads
Meta Ads
LinkedIn Ads
Reddit Ads
TikTok Ads
Zapier
SEMrush
Notion
Webflow
Squarespace
Ghost
Wix
Shopify
Etsy
Claude
ChatGPT
Replit
Gemini
Manus
Antigravity
Canva

Ventures

Eight projects, each solving a different problem. From habit design to music curation, growth consulting to AI tools. All built independently. All still running or exited.

Community

The Sound Vault. Surfacing rare finds, forgotten gems, and timeless tracks. A growing community built around one belief: great music deserves to be discovered.

Blog

Not advice. Documentation.

All Posts

Currently

What I'm reading, watching, and listening to right now. Music column is live via Last.fm.

Reading

Hz. İnsan

Hz. İnsan

Dücane Cündioğlu

Watching

A Knight of the Seven Kingdoms

A Knight of the Seven Kingdoms

HBO

Listening

Live

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Contact

Let's build something.

Open to conversations about growth, music, product, and ideas worth building. Reach out.