Exploring the Relationship Between Generative AI and SEO: An Opinion
The ongoing debate centers on AI-generated content's role in search engine optimization. Google underscores the importance of human-oriented content. Artificially generated or manipulated content lacking authentic human essence tends to fall short of sustainable success.

The current discourse revolves around whether AI-generated content serves its purpose in search engine optimization.
Google consistently emphasizes the human-oriented nature of content. Content devoid of genuine human essence, artificially generated or manipulated, is unlikely to yield sustainable success. History has shown us that content tailored solely for search engines ultimately falters, succumbing to the evolution of Google's algorithms and updates. An instance of such is the "helpful content update" announced by Google in August 2022.

The question is simple:
Does your content show that you really know about the topic from your own experience?
If your answer is yes, then there's no need to worry about AI's involvement. Google also agrees, stating that AI-generated content is acceptable as long as it adds unique value to the material.
A Twitter conversation involving Mic King, Chris Frantz, and Danny Sullivan centers around this topic, further endorsing the notion of an alliance between AI and SEO, as discussed above.
We haven't said AI content is bad. We've said, pretty clearly, content written primarily for search engines rather than humans is the issue. That's what we're focused on. If someone fires up 100 humans to write content just to rank, or fires up a spinner, or a AI, same issue...
— Danny Sullivan (@dannysullivan) November 7, 2022
Here are some valuable resources to keep up with on this subject:


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