The current discourse revolves around whether AI-generated content serves its purpose in search engine optimization.

Google consistently emphasizes the human-oriented nature of content. Content devoid of genuine human essence, artificially generated or manipulated, is unlikely to yield sustainable success. History has shown us that content tailored solely for search engines ultimately falters, succumbing to the evolution of Google's algorithms and updates. An instance of such is the "helpful content update" announced by Google in August 2022.

What creators should know about Google’s August 2022 helpful content update | Google Search Central Blog | Google for Developers

The question is simple:

Does your content show that you really know about the topic from your own experience?

If your answer is yes, then there's no need to worry about AI's involvement. Google also agrees, stating that AI-generated content is acceptable as long as it adds unique value to the material.

A Twitter conversation involving Mic King, Chris Frantz, and Danny Sullivan centers around this topic, further endorsing the notion of an alliance between AI and SEO, as discussed above.

Here are some valuable resources to keep up with on this subject:

Should brands be using AI copywriting in the age of the Helpful Content Update?
Google’s update means sites that use extensive automation to produce content could find themselves in the crosshairs. What does this mean for AI tools?
Is generative AI ushering in a new wave of content farms? We ask the experts
With AI-generated text and imagery more accessible than ever, fears about a new wave of spammy content appear to be coming to pass.

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